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The Quantitative Methods book is written by David Targett, Professor of Information Systems at the School of Management, University of Bath and formerly Senior Lecturer in Decision Sciences at the London Business School. Professor Targett has many years’ experience teaching executives to add numeracy to their list of management skills and become balanced decision makers. His style is based on demystifying complex techniques and demonstrating clearly their practical relevance as well as their shortcomings. His books, including Coping with Numbers and The Economist Guide to Business Numeracy, have stressed communication rather than technical rigour and have sold throughout the world. He has written over fifty case studies which confirm the increasing integration of Quantitative Methods with other management topics. The cases cover a variety of industries, illustrating the changing nature of Quantitative Methods and the growing impact it is having on decision makers in the Information Technology age. They also demonstrate Professor Targett’s wide practical experience in international organisations in both public and private sectors. One of his many articles, a study on the provision of management information, won the Pergamon Prize in 1986. He was part of the team that designed London Business School’s highly successful part-time MBA Programme of which he was the Director from 1985 to 1988. During this time he extended the international focus of the teaching by leading pioneering study groups to Hong Kong, Singapore and the United States of America. He has taught on all major programmes at the London Business School and has developed and run management education courses involving scores of major companies
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