Business [Shannon Lohr] Factory 45

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DESCRIPTION:

Factory45 is a self-paced program that takes sustainable fashion entrepreneurs from idea to launch.

Through action-based modules, vetted supply chain databases, templates and virtual training,

Factory45 entrepreneurs are equipped to build a sustainable fashion business from idea to launch.

Module 1: Sourcing

Effectively research and source the fabric and materials you need to create your apparel product, accessory line or collection.

• Connections to a database of hundreds of suppliers who sell sustainable fabrics and low minimums.
• Strategies to get a response from these suppliers, including exact scripts outlining what to say (and what not to say), so that you can build relationships and start confidently sourcing the materials you need.
• An in-depth understanding of sewn manufacturing, how it works, what you need to know to avoid mistakes and how to efficiently source materials for production.
• An overview of sustainability so you’ll have a clear understanding of what makes a fabric “eco-friendly” and whether it’s the right fit for your product.
• A materials inventory template so you’ll know the exact fabric and materials you’ll need to go into production.
• Training on how to create your sketches and a professional spec sheet — even if you can’t draw!

Module 2: Brand Identity

Identify who your ideal customer is, how to effectively communicate what you sell and learn proven strategies that will get a potential customer’s attention.

• An understanding of smart business principles that will keep you “lean” and out of debt.
• A complete brand strategy that speaks directly to your target market and represents the visual identity of your company.
• A pre-launch strategy that generates customer leads to create ‘early adopters’ of your product.
• Implementation of the #1 most effective marketing tactic for an ecommerce product launch.
• A “traffic engine” that will turn interested customers into repeat customers over time.

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