Business [Robbie Richards] The SEO Playbook

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The SEO Playbook

The SEO Playbook training course teaches you step-by-step processes

to scale organic traffic and conversions across any website.

Hi, I’m Robbie Richards

Over the last 6+ years, I’ve built and executed successful search marketing campaigns for hundreds of companies, from small local businesses all the way up to Fortune 500 brands.
In the beginning, it was smooth sailing. A one-man show (me), with a handful of clients. But, as my agency began to bring on more clients and the team grew, things changed….
We didn’t have structured processes around any of our core service deliverables. It was a “free-for-all”. We’d all plug in our headphones, log into some tools, pop open a couple spreadsheets…and stare at the screen.
“Where do I start?” and “What do I do next?”…

Those were two common questions both in the office, and at home while working on personal web projects. Whether it was performing a technical content audit, or building out a structured keyword map for a large client. The result was a TON of wasted time spinning our wheels, instead of getting shit done.
So, I started building out a library of the repeatable processes I used to grow my blog from zero to a six-figure business, and generate bottom line results for clients across dozens of different industries, from property management and marine electronics to B2B SaaS and defamation law.
The result is “The SEO Playbook“. One of the most in-depth search marketing training courses on the planet.
This is not a beginners level course on theory, but a series of repeatable systems you can use to build marketable skill sets, train and make employees billable faster, and/or implement immediately to grow your business.
What’s Included in the Course?

A library of step-by-step search marketing processes you can use to deliver consistent

organic traffic and conversion gains for your business, boss or clients.

8 Hours of Video
15 Training Modules
70+ Over-the-Shoulder Lectures
15+ Pre-Built Templates
OVER 70 VIDEO LECTURES

The course is broken down into 15 hyper-focused modules containing over 8hrs of instructional video tutorials.
ACCESS TO ALL THE TEMPLATES

Dozens of templates including Content Audit Dashboards, Content Calendars, Campaign Trackers and more.
STEP-BY-STEP PROCESS DOCS

A library of PDF checklists and process documents you can use to follow course material and train your team.
OVER-THE-SHOULDER TRAINING

No fluff here. You’ll watch over my shoulder as I apply the course material on real websites across different industries.
PROCESSES THAT GET RESULTS

The exact processes I’ve used to grow my business, get bottom line results for clients, and help other marketers.
PRIVATE SLACK COMMUNITY

Members get access to a private Slack channel. Collaborate with other students, and get your questions answered.
You’ll Also Get Lifetime Access to a

Growing Library of Playbooks…

Step-by-step processes to land
organic traffic and conversions wins
within 60-90 days.

• Audit Goals & Penalty Assessment
• Collecting Your Indexable Content
• Mapping Page-Level Data Points
• Assigning Action Items & Strategies
• Find Keyword Opps & Content Gaps

A repeatable system to perform
expert content audits that drive short
and long term organic growth.

• Extract Existing Keyword Data
• Build a Keyword Difficulty Baseline
• Prioritize Your Keyword Shortlist
• Master Content Relaunch Tactics
• Measure Campaign Performance

A framework that will quickly take
you from blank slate to actionable content calendar, for any site.
Students will get to request and vote on new playbook topics.
The goal is to add 2-3 new playbooks a year.


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